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COLOMBO'S RESORT
PROPERTY MARKETING
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Challenge
Launch an unknown resort on an undiscovered island from a developer that no one has heard of, to hard headed investors.
The Thinking:
Not all property investors are rational numbers people. By putting emotion into hard, unemotional investment information we could appeal to investor's heads via their hearts.
Effect
The first phase was sold within three weeks with 160 brochures requests coming from one insertion in the Sunday Times and one in The Times and over 700 brochures requests from only £75,000 media, PR and DM.
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