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CPA
BUSINESS MARKETING
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Challenge
Helping to create the world’s largest intellectual property management and services management business wasn’t enough. CPA challenged Flip to help them dominate the minds of the IP professionals globally.
The Thinking:
Blow the annual worldwide marketing budget on four days, and own the key global trademark exhibition. We enabled CPA to dominate INTA thought post-it notes in hotel bedrooms, a trademark museum, sound bite presentations from global brand owners and parties on aircraft carriers.
Effect
Over 6,000 delegates visited the stand in 3 days. 4,500 people came to the party, and over 100 substantial sales leads were generated amongst small, medium and enterprise sized businesses.
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